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Marketing & BD production and strategy

for architects, general contractors, and engineers.

An endless list of marketing options and business development strategies exist.

How do you know which is the next best activity to tackle? It depends on your goals.

Increase market share. Realistic marketing and business development plans leverage past success to increase market share and break into new ones. Create an action plan to reach ideal clients by outlining the B2B and B2C activities according to company resources. Collectively identify tasks to meet short- and long-term goals.

Marketplace awareness. Branding is more than colors and a tagline, it is a company’s identity. A consistent brand forward presence builds trust. Websites, proposal templates, social media campaigns, and slide deck templates are opportunities to reinforce your brand. A brand tune-up assesses graphic assets, marketing copy tone, design, and messaging.

Client outreach. A well-constructed customer relationship management system enables business development professionals, executives, and seller-doers to focus on future work. A CRM is a treasure trove of insight and a path to building up business. No more chasing down project data and staying on top of client outreach has never been easier.

Services

Website Refresh & Maintenance
Proposal Strategy
Copy Editing, Template Design

Photography & Processing Across Channels
Social Media Inbound & Outbound
Public Relations Campaigns

Lead CRM Needs Analysis
Plan CRM Customization and Data Import
Market Share Growth Strategy

Inspired to Help

It is the experience, knowledge, and ideas collected over thirty years of marketing and business development across three industries that allows us to quickly identify effective solutions. Togther, with clients, we build market share and brand awareness.

Kristen Hodel, Owner

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…a go-to resource for knowledge and insight from marketing to business development. Kristen is incredibly passionate about working hard and helping people. We are working together to refine D2C’s market share growth strategy.
— Gena Gussenbaur, Marketing & Business Development, D2C Architects

…Build It Marketing lead us through a thoughtful messaging and branding exercise to promote our work with Dream.org’s Green For All program on LinkedIn and our website. Working with our in-house staff and me, Kristen created graphic design templates, edited video, and provided best practice training. Together we created a campaign leveraging our involvement and highlighting SynEnergy’s projects.”
— Mina McCullom, President & CEO SynEnergy LLC

…a unique ability to understand market dynamics and create business development strategies that find the intersection between client needs and market-responsive services.
— Lisa DiSalvo, Chief Product Officer,
MRO Corp.

…the CRM system Kristen created for Wember established a platform for us to organize leads, contacts, awarded work, and competitors. It keeps us on track to pre-position for future work and empowers our doer-sellers with reporting customized to our specific goals. It transformed how we approach business development and market share growth tasks.” — Matt Wilhelm, President, Wember, Inc.