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In the world of AEC marketing you can’t be everywhere. That’s where we come in.
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Marketing & business development production and strategy for
architects, general contractors, and engineers.
An endless list of marketing options and business development strategies exist.
The next best activity depends on your goals.
Increase market share. Realistic marketing and business development plans leverage past success to increase market share and break into new ones. Create an action plan to reach ideal clients by outlining the B2B and B2C activities according to company resources. Collectively identify tasks to meet short- and long-term goals.
Marketplace awareness. Branding is more than colors and a tagline, it is a company’s identity. A consistent brand forward presence builds trust. Websites, proposal templates, social media campaigns, and slide deck templates are opportunities to reinforce your brand. A brand tune-up assesses graphic assets, marketing copy tone, design, and messaging.
Reaching clients – outbound and inbound marketing. A well-constructed customer relationship management system enables business development professionals, executives, and seller-doers to focus on future work. A CRM is a treasure trove of insight and a path to building up business. No more chasing down project data and staying on top of client outreach has never been easier.
Services
- Website Refresh & Maintenance
- Proposal Strategy
- Copy Editing, Template Design
- Photography & Processing Across Channels
- Social Media Inbound & Outbound
- Public Relations Campaigns
- Lead CRM Needs Analysis
- Plan CRM Customization and Data Import
- Market Share Growth Strategy
Inspired to Help
It is the experience, knowledge, and ideas collected over thirty years of marketing and business development across three industries that allows us to quickly identify effective solutions. Togther, with clients, we build market share and brand awareness.
“…instrumental in D2C’s market share growth strategies, social media marketing, and CRM implementation. Leveraging the software to its fullest potential, Kristen ensured a smooth and effective CRM setup through thorough research and strategic execution. Her involvement has been pivotal in driving our success and achieving our goals.” — Gena Gussenbauer, Marketing & Business Development, D2C Architects
“…Build It Marketing lead us through a thoughtful messaging and branding exercise to promote our work with Dream.org’s Green For All program on LinkedIn and our website. Working with our in-house staff and me, Kristen created graphic design templates, edited video, and provided best practice training. Together we created a campaign leveraging our involvement and highlighting SynEnergy’s projects.”— Mina McCullom, President & CEO SynEnergy LLC
“…a unique ability to understand market dynamics and create business development strategies that find the intersection between client needs and market-responsive services.” — Lisa DiSalvo, Chief Product Officer, MRO Corp.
“…the CRM system Kristen created for Wember established a platform for us to organize leads, contacts, awarded work, and competitors. It keeps us on track to pre-position for future work and empowers our doer-sellers. It transformed how we approach business development and market share growth tasks.” — Matt Wilhelm, President, Wember, Inc.